After struggling to fully tap into the youth market, the client briefed us to develop a campaign that will boost blood donations to ensure consistent provision of various blood products to manage national blood supply. This was to be achieved by getting an uptake of the youth which make-up a majority of South Africa’s population. This case study shows the idea we pitched in efforts to solve this problem for them. 

The proposed BIG IDEA, ZAZISE would be a campaign about embracing the blood that runs through our veins. It is about knowing who we are and being proud that we are. Zazise is letting the world know that we exist, that we are real, that we matter and that we all have a  BLOOD TYPE. Essentially,  ZAZISE IS ABOUT PRIDE!