Two hands up direction like praying showing care with Red ribbon in between Answer
To develop a Safety & Wellness campaign for Truck drivers in South Africa, Botswana & Zimbabwe that will be flighted on WhatsApp, three days a week for 6 weeks.
The client struggled to educate drivers about reckless driving and driving under the influence of alcohol.
Understanding of the overall brief and how it relates to the problem to be solved and the target audience.
Identify and define the target audience through demographics, insights and analytics.
Develop concepts and ideas by brainstorming creative solutions that will shift the needle for clients.
Develop the creative elements using messaging, design and animation.
Test the sample internally and quality assess its audience readiness or lack thereof.
Out of 360 drivers, the Campaign uptake was positive across South Africa, Botswana and Zimbabwe.
Drivers seemed to be excited at the fact that complex topics were dialed down and simplified. This resulted in a high engagement rate.
The insights drawn from the campaign assisted our client in managing and retaining their principal client.
Republicans are passionate about creative solutions and how they can equip your brand to stand for something enduring and valuable.