In efforts to make the transition from a manual process to a digitised one exciting, we relied on a visually appealing approach that’s executed through different elements that would be seamless for the elderly audience to grasp without any hassles.

We created among others: an app launch video to get the word out, an animated promo video spun across three phases of the campaign and a user guide tutorial video to help the pensioners set up their profiles. And just like that ladies and gentlemen, the EPPF members had easy access to their pension fund information at the palm of their hands.